Business Development is not a dirty word.
Everyone today wants to start their own business. I mean Dave Kennedy did it, how hard could it be? (Love you, Dave!) So you gather your team. You can do the pen-testing and Jimmy over there can handle Incident Response, right? So what’s the big deal? Why aren’t customers knocking down my door? Don’t they know how awesome we are? Business Development.
No, it’s not a dirty word. BUSINESS DEVELOPMENT is how you make money. It’s how you put food on the table and a roof over your head. You can do the work. Cool! Where’s the work coming from? You know, those things called customers?
Let’s address the mysteries of business development. We will take you from the initial meeting in the boardroom, through identification of stakeholders, getting the Statement of Work hammered out and signed, finding the ideal employee, and getting the job done all while effortlessly making the money.
We will also cover what happens when you screw up each and every single step of the process, as well. (Trust us, you will! We did!) 🙂
We’ll discuss the differences between a product based business and a service based business, explain the process, the funnel, the problems, the success stories. And it’s all real.
Bottom line: Starting a business is easy! Keeping the doors open? Not so much. If it was easy, everyone would do it!? – Albert Einstein, or maybe Abraham Lincoln
Watch a pre-Red Lion Scott Lyons (CEO) and Josh Marpet (COO) present another one of their Business for Technologists talks at Derybcon 6.0 in Louisville, KY below.